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All Shapes and Sizes, The Creation Of a consumer Centric Society with Cricket Lee


Tonight’s interview is with Cricket Lee, a female tech entrepreneur and inventor, known for developing a commercial apparel fit standard called Fitlogic (which provides an apparel fitting solution that includes body shape applications and online data profile algorithms to enable women to buy online without try- ons and costly returns). During her development period, she has had over 750 stories written about her journey, including cover stories in Wall Street Journal, New York Times, Today Show, Forbes, Vanity Fair, and more. Besides FitLogic, Lee holds 72 awards for creative excellence in advertising, including a National Addy Award. During her career, Lee has also created marketing campaigns for British Airways, PriceWaterhouseCoopers, JCPenney, Sara Lee Corporation (Hanes, Bali), Haggar Clothing Company, Warner Brothers and others.

During this interview, Cricket shares her journey in creating FitLogic, as well as her new company which is launching next year, Botasci. Cricket shared her knowledge on science and technology developments in apparel, her views on the law of attraction and creating your own reality in business, as well as persevering through challenges that have come her way. We also spoke about the history of fashion in terms of fit, inclusivity, and what she believes it would take to create a consumer centric shopping environment.



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